CLIENT: Palo Alto Networks (and partners)
DATE: November 2016, Melbourne
PURPOSE: Palo Alto Networks, and their strategic partners, are passionate about men’s health and the Movember cause. ZEAL was appointed to create a unique fundraising event for partners, resellers and clients.
ZEAL’s ROLE: We devised a Broga (shortening of Bro-Yoga) event, held in the historic Treasury Gardens in Melbourne.
The event was fully ticketed with the total ticket price donated directly to the Movember charity. On the day, guests met in the park at lunchtime for a welcome from Palo Alto Networks, gentle introductory yoga lesson, a healthy lunchbox, a highly entertaining presentation from a men’s health expert and the opportunity to win a ‘fitness’ prize. Every attendee also received a branded yoga mat as a memento.
OUTCOME: This event was an innovative move from Palo Alto Networks and an excellent relationship building activity.