CLIENT: Prudential Corporation Asia
DATE: August 2017, Los Angeles & Las Vegas
PURPOSE: Reward top performing insurance agents with a five day “money can’t buy” experience: Hollywood Glamour!
ZEAL’s ROLE: The Presidents Club is an annual event and ZEAL founder, Antony Spanbrook, has personally designed and created the attendee journey for over 10 years. Communications go far beyond the 5 day annual event, providing Prudential with a multi faceted communications tool – we capture the audiences attention and we use it. As part of a 5-year programme, the focus was on a recreated ‘Oscars’ event, hosted at the Dolby Theatre and replete with a Red Carpet on the famed Hollywood Boulevard. This Gala Event included a large scale ‘La La Land’ Opening Dance number and performance by Oscar Winner, Jennifer Hudson. The business session boasted a presentation by John Travolta and the programme included an opportunity for guests to make their own films at Universal Studios
OUTCOME: The success of the Presidents Club is measured by the reaction of the Agents, the buzz following the event and a renewed commitment to regional success. The 2017 event yet again achieved all of these objectives.