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CLIENT:          Prudential Corporation Asia

DATE:             August 2017, Los Angeles & Las Vegas

PURPOSE:      Reward top performing insurance agents with a five day “money can’t buy” experience: Hollywood Glamour!

ZEAL’s ROLE:  The Presidents Club is an annual event and ZEAL founder, Antony Spanbrook, has personally designed and created the attendee journey for over 10 years. Communications go far beyond the 5 day annual event, providing Prudential with a multi faceted communications tool – we capture the audiences attention and we use it. As part of a 5-year programme, the focus was on a recreated ‘Oscars’ event, hosted at the Dolby Theatre and replete with a Red Carpet on the famed Hollywood Boulevard.  This Gala Event included a large scale ‘La La Land’ Opening Dance number and performance by Oscar Winner, Jennifer Hudson.  The business session boasted a presentation by John Travolta and the programme included an opportunity for guests to make their own films at Universal Studios

OUTCOME:   The success of the Presidents Club is measured by the reaction of the Agents, the buzz following the event and a renewed commitment to regional success.  The 2017 event yet again achieved all of these objectives.