CLIENT: Prudential Corporation Asia
DATE: August 2018, Edinburgh & Reykjavik
PURPOSE: Each year ZEAL Prudential reward top performing insurance agents with a unique five day experience. This year’s was titled ‘Celtic Odyssey’.
ZEAL’s ROLE: An annual event, ZEAL founder Antony Spanbrook has personally designed and created the attendee journey for over 10 years. The 2018 incentive experience was held in Edinburgh, Scotland, coinciding with the acclaimed Royal Edinburgh Military Tattoo and Edinburgh Fringe Festival. Communications go far beyond the 5 day event, as Antony leads ZEAL to provide a finely curated incentive experience, before, during, and after the event.
OUTCOME: This year The Presidents’ Club began with a fitting Welcome Reception at the majestic National Museum of Scotland. Attendees enjoyed accommodation and select events at Balmoral and Waldorf Astoria Hotels, plus business sessions that included presentations from former UK footballer Michael Owen and Chris Gardner (played by Will Smith in The Pursuit of Happyness). Country qualifiers also engaged in fun team building activities held at historic Winton Castle, and were treated to a sumptuous dinner at the stunning Signet Library before attending the Royal Edinburgh Military Tattoo. They were also treated to a grand gala dinner at beautiful Hopetoun House estate including award-winning singer Emma Hatton, that culminated in a spectacularly branded light display and fireworks.
Fifth time qualifiers received a bonus trip to Reykjavik, Iceland, which included Cod Fishing, Blue Lagoon, Lava Caves, Viking inspired activities, and a Black Beach Super Jeep Experience.